Rekorderlig Cider was created in 1996 with the purest spring water from Vimmerby, Sweden, where it is still brewed today, by Åbro Bryggeri, a 4th generation family brewery.
In 2008 Chilli formed a partnership with Åbro, launching firstly in to the UK & into a further 10 key countries including; Australia, New Zealand, South Africa, China and the U.S.
With it’s ‘Beautifully Swedish’ brand platform, Rekorderlig has a clear brand identity that sets it apart from others. Rather than be a typical Cider brand with apples falling from trees, Rekorderlig is a Swedish fusion of high-end, premium design, fashion, fun and modesty.
Due to our brand building initiatives and the close reach of ours and our distribution partner sales-teams into top FMCG retailers & on-premise operators globally, Rekorderlig has risen to become one of the top cider brands in the world, driving value into the cider category through premium pricing, great on premise execution, exceptional social engagement and unique consumers experiences.
Chilli Marketing built a huge & loyal following for the brand, in particular across social channels hitting 1m Facebook & Instagram fans.
In 2015 Chilli launched ‘The Silver Skater’ TVC that was shot for social media – a first of its kind. The multi-award winning ad helped cement Rekorderlig as one of the most premium & innovative brands in the cider market.
Stocked in a wide range of the world’s favourite bars and alcohol retailers, Rekorderlig is a global powerhouse cider brand that strongly maintains its proud Swedish heritage.
Is a Top 10 cider brand worldwide.
Delivers over $1bn in RSV PA
Is exported to 6 continents and over 30 countries